vs.
Twilio
vs
Gupshup
?
Looking for which SMS provider will be the best for your use case among
Twilio
vs
Gupshup
?
Compare
Twilio
vs
Gupshup
head-to-head on factors such as their
features, pricing, latency, deliverability and more.
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A Quick Introduction
Introducing
Twilio vs Gupshup (2023)
,
two industry leading SMS vendors that are transforming the way businesses connect with their audience
What is
Twilio
?
Twilio is a cloud communication platform that enables businesses to send real-time SMS notifications to their customers. Let's check how Twiio compares against other SMS vendors in terms of cost, features, security, reliability and more.
What is
Twilio
?
Twilio is a cloud communication platform that enables businesses to send real-time SMS notifications to their customers. Let's check how Twiio compares against other SMS vendors in terms of cost, features, security, reliability and more.
Comparative Guide:
Twilio vs Gupshup (2023)
In a market flooded with SMS providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.
Features
Interactive Voice Response
Twilio
Supported
Gupshup
Supported
Recording and Transcriptions
Twilio
Supported
Gupshup
Supported
Carrier Route Optimization
Twilio
Supported
Gupshup
Supported
Free Inbound SMS
Twilio
Not Supported
Gupshup
Supported
Concatenation
Twilio
Supported
Gupshup
Supported
Cost
Dedicated Number
Twilio
$1/month
Gupshup
$1/month
Incoming SMS
Twilio
$0.00075/message
Gupshup
$0.028/ message
Outgoing SMS
Twilio
$0.00075/message
Gupshup
$0.028/ message
Security
Encryption
Twilio
Gupshup
Certification
Twilio
ISO/IEC 27017
CSA STAR
FIPS 140-2 Level 3
ISO/IEC 27001
ISO/IEC 27018
Gupshup
ISO/IEC 27001
SOC 2
Compliance
Twilio
Gupshup
Authentication IDs/Tokens
Twilio
Yes
Gupshup
Yes
Rate Limits
Outbound Throughput Limit Range
Twilio
1 MPS
20 MPS
Gupshup
Character Limits Accepted
Twilio
1600 Concatenated / 160
Gupshup
2500 Concatenated / 160
Features
Heading
Twilio
Gupshup
Interactive Voice Response
Supported
Supported
Recording and Transcriptions
Supported
Supported
Carrier Route Optimization
Supported
Supported
Free Inbound SMS
Not Supported
Supported
Concatenation
Supported
Supported
Cost
Heading
Twilio
Gupshup
Dedicated Number
$1/month
$1/month
Incoming SMS
$0.00075/message
$0.028/ message
Outgoing SMS
$0.00075/message
$0.028/ message
Security
Heading
Twilio
Gupshup
Encryption
Certification
ISO/IEC 27017
CSA STAR
FIPS 140-2 Level 3
ISO/IEC 27001
ISO/IEC 27018
ISO/IEC 27001
SOC 2
Compliance
Authentication IDs / Tokens
Yes
Yes
Rate Limits
Heading
Twilio
Gupshup
Outbound Throughput Limit Range
1 MPS
20 MPS
Character Limits Accepted
1600 Concatenated / 160
2500 Concatenated / 160
Calculate your Savings, one step at a time!
Pros and Cons:
Twilio vs Gupshup (2023)
Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.
Twilio
Pros
Wide Range of features
Twilio offers a wide range of features for communication, including SMS, MMS, voice, and video calling.
Easy to use
Twilio is easy to use, even for beginners. The documentation is clear and concise, and there are many tutorials available online.
Scalable
Twilio is scalable, so you can easily add more users or channels as your business grows.
Global Reach
Twilio has a global reach, so you can communicate with customers all over the world.
Cons
High learning curve
Twilio can have a high learning curve, especially for complex features like two-factor authentication and call routing.
Not as user-friendly as some competitors
Some competitors, such as RingCentral and Vonage, have more user-friendly interfaces.
Can be expensive for high-volume usage
If you have a high volume of SMS or voice calls, Twilio can be expensive.
Gupshup
Pros
Easy Integration
Users find Gupshup's platform easy to integrate with their systems, making it convenient to use for WhatsApp promotions and SMS services.
Quick Template Approval
Gupshup's approval process for WhatsApp templates is fast, allowing users to start their campaigns promptly.
Cost-Effective
Gupshup offers competitive pricing for SMS and WhatsApp services, making it an attractive option for businesses looking to promote their products or services.
Technical Comfort
Users appreciate the platform's technical aspects, which allow them to create WhatsApp templates without complications.
Dedicated Support
Some users have experienced good support from the Gupshup team, with dedicated account managers assisting them with their queries and requirements.
Cons
Complicated Reports
Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.
Template Rejection Communication
Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.
Integration Issues
A few users encountered errors and difficulties when integrating Gupshup with other software.
Lack of Instant Support
Some users felt that support response times could be improved, especially when dealing with urgent issues.
User Interface
There were suggestions for improving the user interface to enhance the visual and overall user experience.
Heading
Pros
Cons
Twilio
Wide Range of features
Twilio offers a wide range of features for communication, including SMS, MMS, voice, and video calling.
Easy to use
Twilio is easy to use, even for beginners. The documentation is clear and concise, and there are many tutorials available online.
Scalable
Twilio is scalable, so you can easily add more users or channels as your business grows.
Global Reach
Twilio has a global reach, so you can communicate with customers all over the world.
High learning curve
Twilio can have a high learning curve, especially for complex features like two-factor authentication and call routing.
Not as user-friendly as some competitors
Some competitors, such as RingCentral and Vonage, have more user-friendly interfaces.
Can be expensive for high-volume usage
If you have a high volume of SMS or voice calls, Twilio can be expensive.
Gupshup
Easy Integration
Users find Gupshup's platform easy to integrate with their systems, making it convenient to use for WhatsApp promotions and SMS services.
Quick Template Approval
Gupshup's approval process for WhatsApp templates is fast, allowing users to start their campaigns promptly.
Cost-Effective
Gupshup offers competitive pricing for SMS and WhatsApp services, making it an attractive option for businesses looking to promote their products or services.
Technical Comfort
Users appreciate the platform's technical aspects, which allow them to create WhatsApp templates without complications.
Dedicated Support
Some users have experienced good support from the Gupshup team, with dedicated account managers assisting them with their queries and requirements.
Complicated Reports
Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.
Template Rejection Communication
Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.
Integration Issues
A few users encountered errors and difficulties when integrating Gupshup with other software.
Lack of Instant Support
Some users felt that support response times could be improved, especially when dealing with urgent issues.
User Interface
There were suggestions for improving the user interface to enhance the visual and overall user experience.
Real Voices, Real Experiences
Don't just take our word for it. Hear directly from users on G2 who have used
Twilio
and
Gupshup
firsthand
Reviews for
Twilio
4.3
"
Reliable for our programmable SMS needs!
I like how Twilio drives our user authentication process through a single API that does the job of an otp ( one-time password ), while also guarding our verification process against artificially inflated traffic attacks by continuously monitoring our current and previous sms traffic behaviour. Twilio has consistently not only met but often surpasses the requirements and expectations.
Juliano V.
Software Engineering Manager
"
Go to for your Authentication!
Very easy to use, with a ton of information available on how certain functions work and why. The help center is very comprehensive such that a beginner could navigate the platform with just research. Navigation through different parts of the platform can prove to be difficult due to some of the placements of things not being as intuitive as others. this makes brand management a bit more difficult.
Madison T.
Digital Marketing Analyst
Reviews for
Gupshup
4.4
"
User friendly team portal that provides real time solutions!
The Gupshup team portals are very user-friendly which provide real-time solutions. The gupshup team proactively works on all the requests raised. The SPOCs from Gupshup are helpful, receptive, and solution-oriented. The transaction ID format is non-compatible with excel format. Gupshup should look into changing the format.
Antara N.
Enterprise
"
Unreliable Business Partner!
There's never any time when I've heard a no from my sales PoC. Whatever customizations are required, the PoC ensures that the same is getting done. Timely completion of the work is the only place where I felt things could have been better. For the project at least, where we collaborated, deadlines were pushed a lot, which sort of affected our go-live plans twice. Hope the same gets better in the coming time.
Mukund K.
Chief-of-staff
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