vs.
SNS
vs
Twilio
?
Looking for which SMS provider will be the best for your use case among
SNS
vs
Twilio
?
Compare
SNS
vs
Twilio
head-to-head on factors such as their
features, pricing, latency, deliverability and more.
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A Quick Introduction
Introducing
SNS vs Twilio (2024)
,
two industry leading SMS vendors that are transforming the way businesses connect with their audience
What is
SNS
?
AWS SNS (Amazon Simple Notification Service) is a fully managed messaging service offered by Amazon Web Services that enables businesses to send individual and bulk SMS messages to multiple recipients.
What is
SNS
?
AWS SNS (Amazon Simple Notification Service) is a fully managed messaging service offered by Amazon Web Services that enables businesses to send individual and bulk SMS messages to multiple recipients.
Comparative Guide:
SNS vs Twilio (2024)
In a market flooded with SMS providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.
Features
Interactive Voice Response
SNS
Supported
Twilio
Supported
Recording and Transcriptions
SNS
Supported
Twilio
Supported
Carrier Route Optimization
SNS
Supported
Twilio
Supported
Free Inbound SMS
SNS
Not Supported
Twilio
Not Supported
Concatenation
SNS
Supported
Twilio
Supported
Cost
Dedicated Number
SNS
$2/ month
Twilio
$1/month
Incoming SMS
SNS
$0.0075/ message
Twilio
$0.00075/message
Outgoing SMS
SNS
$0.00847/ message
Twilio
$0.00075/message
Security
Encryption
SNS
Twilio
Certification
SNS
CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
Twilio
ISO/IEC 27017
ISO/IEC 27001
ISO/IEC 27018
FIPS 140-2 Level 3
SOC 2
CSA STAR
Compliance
SNS
Twilio
Authentication IDs/Tokens
SNS
Yes
Twilio
Yes
Rate Limits
Outbound Throughput Limit Range
SNS
10-300 MPS
1 MPS
Twilio
Character Limits Accepted
SNS
140
Twilio
1600 Concatenated / 160
Features
Heading
SNS
Twilio
Interactive Voice Response
Supported
Supported
Recording and Transcriptions
Supported
Supported
Carrier Route Optimization
Supported
Supported
Free Inbound SMS
Not Supported
Not Supported
Concatenation
Supported
Supported
Cost
Heading
SNS
Twilio
Dedicated Number
$2/ month
$1/month
Incoming SMS
$0.0075/ message
$0.00075/message
Outgoing SMS
$0.00847/ message
$0.00075/message
Security
Heading
SNS
Twilio
Encryption
Certification
CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
ISO/IEC 27017
ISO/IEC 27001
ISO/IEC 27018
FIPS 140-2 Level 3
SOC 2
CSA STAR
Compliance
Authentication IDs / Tokens
Yes
Yes
Rate Limits
Heading
SNS
Twilio
Outbound Throughput Limit Range
10-300 MPS
1 MPS
Character Limits Accepted
140
1600 Concatenated / 160
Calculate your Savings, one step at a time!
Pros and Cons:
SNS vs Twilio (2024)
Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.
SNS
Pros
High Availability and Scalability
Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.
Integration with AWS Services
AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.
Durability
AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.
Security
AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.
Flexibility in Storage Classes
Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.
Cons
Minimum Object Size for Lifecycle Policy
One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.
Size Limitation for SNS Messages
AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.
Complexity
AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.
Cost Predictability
Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.
Vendor Lock-In
Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.
Twilio
Pros
Wide Range of features
Twilio offers a wide range of features for communication, including SMS, MMS, voice, and video calling.
Easy to use
Twilio is easy to use, even for beginners. The documentation is clear and concise, and there are many tutorials available online.
Scalable
Twilio is scalable, so you can easily add more users or channels as your business grows.
Global Reach
Twilio has a global reach, so you can communicate with customers all over the world.
Cons
High learning curve
Twilio can have a high learning curve, especially for complex features like two-factor authentication and call routing.
Not as user-friendly as some competitors
Some competitors, such as RingCentral and Vonage, have more user-friendly interfaces.
Can be expensive for high-volume usage
If you have a high volume of SMS or voice calls, Twilio can be expensive.
Heading
Pros
Cons
SNS
High Availability and Scalability
Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.
Integration with AWS Services
AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.
Durability
AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.
Security
AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.
Flexibility in Storage Classes
Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.
Minimum Object Size for Lifecycle Policy
One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.
Size Limitation for SNS Messages
AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.
Complexity
AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.
Cost Predictability
Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.
Vendor Lock-In
Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.
Twilio
Wide Range of features
Twilio offers a wide range of features for communication, including SMS, MMS, voice, and video calling.
Easy to use
Twilio is easy to use, even for beginners. The documentation is clear and concise, and there are many tutorials available online.
Scalable
Twilio is scalable, so you can easily add more users or channels as your business grows.
Global Reach
Twilio has a global reach, so you can communicate with customers all over the world.
High learning curve
Twilio can have a high learning curve, especially for complex features like two-factor authentication and call routing.
Not as user-friendly as some competitors
Some competitors, such as RingCentral and Vonage, have more user-friendly interfaces.
Can be expensive for high-volume usage
If you have a high volume of SMS or voice calls, Twilio can be expensive.
Real Voices, Real Experiences
Don't just take our word for it. Hear directly from users on G2 who have used
SNS
and
Twilio
firsthand
Reviews for
SNS
4.3
"
AWS (SNS Service) Makes SMS Easy!
The library offered for VS makes this super easy to use. Integration is the key here, with a valid AWS account the SNS library programmatically offers a quick and very effective way of sending out messages via the SNS service. This isn't necessarily a knock on AWS, we used a different provider previously and the same sort of legal red tape existed, but it is a bit of a pain waiting around for the powers that be on the cell networks approving campaigns for SMS.
Kyle S.
Small Business
"
SNS notification service!
Its event based service and it helps to notify your end user or any other amazon service which is truly amazing. There are alot of system design that requires to notify end user or aws services which comes in built-in with SNS that is very huge plus point. SNS have limitation of 256 kb some architecture design needs to notify end user or lets say push specific bundle of data to different aws service then 256 kb is too less.
Asif B.
Software Developer
Reviews for
Twilio
4.3
"
Reliable for our programmable SMS needs!
I like how Twilio drives our user authentication process through a single API that does the job of an otp ( one-time password ), while also guarding our verification process against artificially inflated traffic attacks by continuously monitoring our current and previous sms traffic behaviour. Twilio has consistently not only met but often surpasses the requirements and expectations.
Juliano V.
Software Engineering Manager
"
Go to for your Authentication!
Very easy to use, with a ton of information available on how certain functions work and why. The help center is very comprehensive such that a beginner could navigate the platform with just research. Navigation through different parts of the platform can prove to be difficult due to some of the placements of things not being as intuitive as others. this makes brand management a bit more difficult.
Madison T.
Digital Marketing Analyst
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