vs.
SNS
vs
Exotel
?
Looking for which SMS provider will be the best for your use case among
SNS
vs
Exotel
?
Compare
SNS
vs
Exotel
head-to-head on factors such as their
features, pricing, latency, deliverability and more.
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A Quick Introduction
Introducing
SNS vs Exotel (2024)
,
two industry leading SMS vendors that are transforming the way businesses connect with their audience
What is
SNS
?
AWS SNS (Amazon Simple Notification Service) is a fully managed messaging service offered by Amazon Web Services that enables businesses to send individual and bulk SMS messages to multiple recipients.
What is
SNS
?
AWS SNS (Amazon Simple Notification Service) is a fully managed messaging service offered by Amazon Web Services that enables businesses to send individual and bulk SMS messages to multiple recipients.
Comparative Guide:
SNS vs Exotel (2024)
In a market flooded with SMS providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.
Features
Interactive Voice Response
SNS
Supported
Exotel
Supported
Recording and Transcriptions
SNS
Supported
Exotel
Supported
Carrier Route Optimization
SNS
Supported
Exotel
Supported
Free Inbound SMS
SNS
Not Supported
Exotel
Supported
Concatenation
SNS
Supported
Exotel
Supported
Cost
Dedicated Number
SNS
$2/ month
Exotel
$1/ month
Incoming SMS
SNS
$0.0075/ message
Exotel
FREE
Outgoing SMS
SNS
$0.00847/ message
Exotel
$0.0022/ message
Security
Encryption
SNS
Exotel
Certification
SNS
CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
Exotel
ISO/IEC 27001:2013
Compliance
SNS
Exotel
Authentication IDs/Tokens
SNS
Yes
Exotel
Yes
Rate Limits
Outbound Throughput Limit Range
SNS
10-300 MPS
1 MPS
Exotel
Character Limits Accepted
SNS
140
Exotel
160
Features
Heading
SNS
Exotel
Interactive Voice Response
Supported
Supported
Recording and Transcriptions
Supported
Supported
Carrier Route Optimization
Supported
Supported
Free Inbound SMS
Not Supported
Supported
Concatenation
Supported
Supported
Cost
Heading
SNS
Exotel
Dedicated Number
$2/ month
$1/ month
Incoming SMS
$0.0075/ message
FREE
Outgoing SMS
$0.00847/ message
$0.0022/ message
Security
Heading
SNS
Exotel
Encryption
Certification
CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
ISO/IEC 27001:2013
Compliance
Authentication IDs / Tokens
Yes
Yes
Rate Limits
Heading
SNS
Exotel
Outbound Throughput Limit Range
10-300 MPS
1 MPS
Character Limits Accepted
140
160
Calculate your Savings, one step at a time!
Pros and Cons:
SNS vs Exotel (2024)
Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.
SNS
Pros
High Availability and Scalability
Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.
Integration with AWS Services
AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.
Durability
AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.
Security
AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.
Flexibility in Storage Classes
Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.
Cons
Minimum Object Size for Lifecycle Policy
One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.
Size Limitation for SNS Messages
AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.
Complexity
AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.
Cost Predictability
Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.
Vendor Lock-In
Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.
Exotel
Pros
Very good customer service
Users appreciate Exotel's prompt and helpful customer support, which has been a standout feature over the years.
User-friendly interface
Exotel's platform is easy to use, with a clean and straightforward user interface, making it accessible for various users.
Customizable workflows
Users like the ability to create customized call flows and IVR systems, allowing them to design their communication processes.
Reliable call quality
Exotel offers good call quality, ensuring that users can maintain clear and effective communication with their customers.
Comprehensive reporting
Exotel provides robust reporting and analytics tools, allowing users to track call data and gain insights into their communication activities.
Cons
IVR limitations
Testing IVRs can be challenging, as there is no preview option, and users must call the number to test it.
International call connectivity
Some users have experienced delays in international call connections, which can be frustrating.
Lack of a mobile app
Exotel does not have a mobile app, which could enhance user convenience for those who need to access the platform on the go.
Support ticket system
Users mention that they often need to raise support tickets for issues, and urgent matters may require follow-up calls, which can be a bit inconvenient.
Heading
Pros
Cons
SNS
High Availability and Scalability
Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.
Integration with AWS Services
AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.
Durability
AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.
Security
AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.
Flexibility in Storage Classes
Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.
Minimum Object Size for Lifecycle Policy
One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.
Size Limitation for SNS Messages
AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.
Complexity
AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.
Cost Predictability
Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.
Vendor Lock-In
Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.
Exotel
Very good customer service
Users appreciate Exotel's prompt and helpful customer support, which has been a standout feature over the years.
User-friendly interface
Exotel's platform is easy to use, with a clean and straightforward user interface, making it accessible for various users.
Customizable workflows
Users like the ability to create customized call flows and IVR systems, allowing them to design their communication processes.
Reliable call quality
Exotel offers good call quality, ensuring that users can maintain clear and effective communication with their customers.
Comprehensive reporting
Exotel provides robust reporting and analytics tools, allowing users to track call data and gain insights into their communication activities.
IVR limitations
Testing IVRs can be challenging, as there is no preview option, and users must call the number to test it.
International call connectivity
Some users have experienced delays in international call connections, which can be frustrating.
Lack of a mobile app
Exotel does not have a mobile app, which could enhance user convenience for those who need to access the platform on the go.
Support ticket system
Users mention that they often need to raise support tickets for issues, and urgent matters may require follow-up calls, which can be a bit inconvenient.
Real Voices, Real Experiences
Don't just take our word for it. Hear directly from users on G2 who have used
SNS
and
Exotel
firsthand
Reviews for
SNS
4.3
"
AWS (SNS Service) Makes SMS Easy!
The library offered for VS makes this super easy to use. Integration is the key here, with a valid AWS account the SNS library programmatically offers a quick and very effective way of sending out messages via the SNS service. This isn't necessarily a knock on AWS, we used a different provider previously and the same sort of legal red tape existed, but it is a bit of a pain waiting around for the powers that be on the cell networks approving campaigns for SMS.
Kyle S.
Small Business
"
SNS notification service!
Its event based service and it helps to notify your end user or any other amazon service which is truly amazing. There are alot of system design that requires to notify end user or aws services which comes in built-in with SNS that is very huge plus point. SNS have limitation of 256 kb some architecture design needs to notify end user or lets say push specific bundle of data to different aws service then 256 kb is too less.
Asif B.
Software Developer
Reviews for
Exotel
4.4
"
Good cloud telephone service provider!
Its simple and easy to set up the service, the call data and recordings can be easily accessed. In all these years that we have been using their service, we have never really faced any kind of major service related issues. The pricing is a bit on the higher side, especially the sms service cost which is way higher than those offered in the market. Also there could be lot more user data that could be made available which is currently missing.
Siraj U.
Product Marketing Manager
"
Exotel products are great for startups!
We are using Exotel to connect to customers via different channels. Our Companies, Redcliffe Labs and Crysta IVF, are using Exotel Telephony, SMS and Whatsapp solutions together with a few other contact service solutions to effectively connect with customers and provide them with world-class healthcare facility. Support is an area where the company lags as compared to its competitors.
Abhishek K
VP, Technology Development
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