vs.

Postmark

vs

Brevo (formerly SendinBlue)

?

Looking for which Email provider will be the best for your use case among

Postmark

vs

Brevo (formerly SendinBlue)

?

Compare

Postmark

vs

Brevo (formerly SendinBlue)

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Postmark

vs

Brevo (formerly SendinBlue)

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Postmark

?

A simple yet powerful email service for transactional emails. Offers high deliverability, beautiful templates, & detailed reporting. Ideal for developers & small teams.

What is

Brevo (formerly SendinBlue)

?

A user-friendly email service for both marketing & transactional emails. Offers a range of features including automation, personalization, & landing page creation. Competitive pricing plans.

Comparative Guide:

Postmark vs Brevo (formerly Sendinblue) - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Postmark

/webhooks

Brevo (formerly SendinBlue)

/v3/webhooks

Event API

Postmark

/messages/outbound

Brevo (formerly SendinBlue)

N/A

Contact Management via API

Postmark

N/A

Brevo (formerly SendinBlue)

/v3/contacts

Send email through API

Postmark

/email

Brevo (formerly SendinBlue)

/v3/smtp/email

Documentation

Postmark

Docs

Brevo (formerly SendinBlue)

Docs

Ease of Integration

Language & Frameworks

Postmark

Rails
Ruby
.NET
Java
Node.js
PHP

Brevo (formerly SendinBlue)

C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration

Postmark

Brevo (formerly SendinBlue)

API Rate Limits

Postmark

500 messages/ API call

Brevo (formerly SendinBlue)

300RPH -150RPS

Pricing

Pricing Model

Postmark

Volume Based

Brevo (formerly SendinBlue)

Tiered Pricing
Cost Structure

Postmark

$0.0006 - $0.0015/ email

Brevo (formerly SendinBlue)

$0.0006 - $0.0015/ email
Free Tier

Postmark

Available (upto 100 emails)

Brevo (formerly SendinBlue)

Available (upto 3000/m)
Contract Terms

Postmark

Monthly

Brevo (formerly SendinBlue)

Monthly/ Annually

Performance & Resilience

Log Retention

Postmark

7-365 days

Brevo (formerly SendinBlue)

Unlimited
Redundancy Mechanisms

Postmark

Available

Brevo (formerly SendinBlue)

Available
Max Size

Postmark

10 MB

Brevo (formerly SendinBlue)

4 MB
Unicode Encoding

Postmark

Not Supported

Brevo (formerly SendinBlue)

Supported
Servers Location

Postmark

US

Brevo (formerly SendinBlue)

France, Belgium
Uptime

Postmark

100%

Brevo (formerly SendinBlue)

99.74%

Security & Compliance

Compliance

Postmark

Type 2 SSAE 16 SOC 1
GDPR

Brevo (formerly SendinBlue)

ISO 27001:2013
GDPR
Encryption Standards

Postmark

SSL
HTTPS
TLS

Brevo (formerly SendinBlue)

TLS

Email Provider Features

Core Features

Postmark

  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Postmark

Mailcoach, CraftCampaign, Customer.io + 14 others

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Postmark

Yes

Brevo (formerly SendinBlue)

Yes

API Endpoints

Ease of Integration

Pricing

Performance & Resilience

Security & Compliance

Email Provider Features

Calculate your Savings, one step at a time!

Pros and Cons:

Postmark

vs

Brevo (formerly SendinBlue)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Heading

Pros

Cons

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Postmark

and

Brevo (formerly SendinBlue)

firsthand

Reviews for
Postmark
4.6
"

By far, the best solution for Transactional Emails on the Market!

Postmark has come to change the way we send confirmation and transactional emails to our users. Purchase confirmation emails, user activation, and purchase reminders (you name them) ended up in the spam section, bounced or in the promotional folder of our clients. Thanks to Postmark, these emails arrive promptly and when users need them.

Grecia L.

Marketing Lead

"

Fantastic email service that blows away the competition

Much better than Sendgrid, which had endless deliverability problems even sending to e.g. Hotmail/Live.com addresses. UI is intuitive, use of 'sandbox' accounts is great for checking that your apps are sending messages correctly, and most importantly the actual deliverability is fantastic. Dedicated IPs are only available to a subset of customers, but you don't need one to get good deliverability (unlike with Sendgrid where, with exactly the same emails, we were seeing our IPs flagged for spam).

Henry S.

CTO

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Affordable email service

Affordable costs with all facilities, Good designs, analytics, and much more. Templates availble are good, Analytics details are good, There sms serivces are good as well. Options for designs can be better for the templates to choose, Apart from that there isn't much we dislike. The display of the analytics can be better. We are fine with what we use now.

Subrahmanya S.

Small Business

How SuprSend works?

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