vs.

SparkPost

vs

MailerLite

?

Looking for which Email provider will be the best for your use case among

SparkPost

vs

MailerLite

?

Compare

SparkPost

vs

MailerLite

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SparkPost

vs

MailerLite

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

SparkPost

?

A predictive email intelligence platform for maximizing email performance. Uses machine learning algorithms to optimize delivery, open rates, & click-throughs. Used by big names like Zillow & ZipRecruiter.

What is

MailerLite

?

A streamlined email marketing tool for creating & sending newsletters, automated emails, & landing pages. Offers easy-to-use editors, personalization options, & solid deliverability. Great value for smaller businesses.

Comparative Guide:

SparkPost vs MailerLite - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SparkPost

/api/v1/webhooks

MailerLite

/api/webhooks

Event API

SparkPost

/api/v1/events

MailerLite

N/A

Contact Management via API

SparkPost

/api/v1/recipient-lists

MailerLite

/api/subscribers

Send email through API

SparkPost

/api/v1/transmissions/

MailerLite

N/A

Documentation

SparkPost

Docs

MailerLite

Docs

Ease of Integration

Language & Frameworks

SparkPost

Node
PHP
Python
Java
Nodemailer
Elixir
Go

MailerLite

PHP
Go
Python
Node.js
Ruby
Setup & Configuration

SparkPost

MailerLite

API Rate Limits

SparkPost

1000-50000 emails/ day

MailerLite

60 requests/ minute

Pricing

Pricing Model

SparkPost

Tiered Pricing

MailerLite

Tiered Pricing
Cost Structure

SparkPost

$0.0004 - $0.00052/ email

MailerLite

$0.0004 - $0.00052/ email
Free Tier

SparkPost

Not Available

MailerLite

Available (upto 12000/m)
Contract Terms

SparkPost

Monthly/ Annually

MailerLite

Monthly/ Annually

Performance & Resilience

Log Retention

SparkPost

10 days- 6 months

MailerLite

30 days
Redundancy Mechanisms

SparkPost

Available

MailerLite

Available
Max Size

SparkPost

20 MB

MailerLite

2 MB
Unicode Encoding

SparkPost

Not Supported

MailerLite

Supported
Servers Location

SparkPost

US, EU

MailerLite

EU
Uptime

SparkPost

99.9%

MailerLite

99.9%

Security & Compliance

Compliance

SparkPost

ISO 27001:2013
SOC II Type II
GDPR
CCPA

MailerLite

ISO 27001
GDPR
Encryption Standards

SparkPost

TLS

MailerLite

TLS
HTTPS

Email Provider Features

Core Features

SparkPost

  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.

MailerLite

  • Email Marketing Tools, Landing Pages, and More
  • User-Friendly Website Building
  • Effective Signup Forms for Audience Growth
  • Customer-Focused Approach and User Satisfaction
Integration Ecosystem

SparkPost

AtomicMailSender, DirectMail, The Browser + 40 more

MailerLite

Shopify, WordPress, Sumo, OptinMonster, Privy, CreateForm, Zapier, SendOwl

Custom Domains

SparkPost

Yes

MailerLite

Yes

API Endpoints

Ease of Integration

Pricing

Performance & Resilience

Security & Compliance

Email Provider Features

Calculate your Savings, one step at a time!

Pros and Cons:

SparkPost

vs

MailerLite

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

MailerLite

Comprehensive Features

MailerLite offers a wide range of features suitable for small and medium-sized businesses.

User-Friendly

Users find MailerLite easy to use with a stable performance.

Cost-Effective

The platform provides cost-effective pricing for email marketing needs.

Automation

MailerLite's automation features enable the creation of personalized email sequences.

Account Suspension

The most significant drawback mentioned is the abrupt account suspension without prior warning due to a high bounce rate and content that violated the platform's terms of service.

Refund Policy

The reviewer expressed dissatisfaction with MailerLite's refund policy, finding it inflexible in cases like account suspension.

Heading

Pros

Cons

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

MailerLite

Comprehensive Features

MailerLite offers a wide range of features suitable for small and medium-sized businesses.

User-Friendly

Users find MailerLite easy to use with a stable performance.

Cost-Effective

The platform provides cost-effective pricing for email marketing needs.

Automation

MailerLite's automation features enable the creation of personalized email sequences.

Account Suspension

The most significant drawback mentioned is the abrupt account suspension without prior warning due to a high bounce rate and content that violated the platform's terms of service.

Refund Policy

The reviewer expressed dissatisfaction with MailerLite's refund policy, finding it inflexible in cases like account suspension.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SparkPost

and

MailerLite

firsthand

Reviews for
SparkPost
4.0
"

More likely product for email marketers

Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!

Manish G.

Founding Member

"

Good for what I need it for.

I use Sparkpost to manage my customers' email domains through our platform, so I have a pretty narrow use case, but it works perfectly for that use case - no complaints! The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost. The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost.

Verified User

Mid-Market

Reviews for
MailerLite
4.7
"

MailerLite is a powerful email marketing platform

MailerLite provides strong automation functions which help streamline and optimize email marketing workflows. Customers can make automated email sequences, like welcome series, abandoned cart reminders, or birthday greetings, to interact with subscribers at different phases of the customer journey. Although MailerLite gives basic reporting and analytics options, quite a few users might find that they lack superior reporting options.

Vikram S

Marketing

"

MailerLite easy to use tool fr your marketing campaigns

Mailer has a lot of options and the most important thing is that it gives you the possibility t ointegrate it's systems throught code even with the most "messy" websites that you work with. If you need a fast lead genaration action on your website and have no idea how's the quality f the site/server here's the good tool. Oh and no watermarks!

Michael K.

Small Business

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