vs.

SendGrid

vs

Brevo (formerly SendinBlue)

?

Looking for which Email provider will be the best for your use case among

SendGrid

vs

Brevo (formerly SendinBlue)

?

Compare

SendGrid

vs

Brevo (formerly SendinBlue)

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SendGrid

vs

Brevo (formerly SendinBlue)

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

SendGrid

?

A scalable, reliable email service for transactional & marketing emails. High deliverability, robust analytics, & easy integrations. G2 rating: 4/5.

What is

Brevo (formerly SendinBlue)

?

A user-friendly email service for both marketing & transactional emails. Offers a range of features including automation, personalization, & landing page creation. Competitive pricing plans.

Comparative Guide:

Sendgrid vs Brevo (formerly Sendinblue) - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SendGrid

/v3/user/webhooks/

Brevo (formerly SendinBlue)

/v3/webhooks

Event API

SendGrid

/v3/user/webhooks/event

Brevo (formerly SendinBlue)

N/A

Contact Management via API

SendGrid

/v3/marketing/contacts

Brevo (formerly SendinBlue)

/v3/contacts

Send email through API

SendGrid

/v3/mail/send

Brevo (formerly SendinBlue)

/v3/smtp/email

Documentation

SendGrid

Docs

Brevo (formerly SendinBlue)

Docs

Ease of Integration

Language & Frameworks

SendGrid

Python
Ruby
C#
Node.js
Objective-C
Perl
Java
Go
PHP

Brevo (formerly SendinBlue)

C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration

SendGrid

Brevo (formerly SendinBlue)

API Rate Limits

SendGrid

600 requests/ minute

Brevo (formerly SendinBlue)

300RPH -150RPS

Pricing

Pricing Model

SendGrid

Tiered Pricing

Brevo (formerly SendinBlue)

Tiered Pricing
Cost Structure

SendGrid

$0.0004 - $0.0006/ email

Brevo (formerly SendinBlue)

$0.0004 - $0.0006/ email
Free Tier

SendGrid

Available (upto 2000/m)

Brevo (formerly SendinBlue)

Available (upto 3000/m)
Contract Terms

SendGrid

Monthly/ Annually

Brevo (formerly SendinBlue)

Monthly/ Annually

Performance & Resilience

Log Retention

SendGrid

30 days

Brevo (formerly SendinBlue)

Unlimited
Redundancy Mechanisms

SendGrid

Available

Brevo (formerly SendinBlue)

Available
Max Size

SendGrid

30 MB

Brevo (formerly SendinBlue)

4 MB
Unicode Encoding

SendGrid

Not allowed

Brevo (formerly SendinBlue)

Supported
Servers Location

SendGrid

US

Brevo (formerly SendinBlue)

France, Belgium
Uptime

SendGrid

99.95%

Brevo (formerly SendinBlue)

99.74%

Security & Compliance

Compliance

SendGrid

SOC II
GDPR

Brevo (formerly SendinBlue)

ISO 27001:2013
GDPR
Encryption Standards

SendGrid

TLS

Brevo (formerly SendinBlue)

TLS

Email Provider Features

Core Features

SendGrid

  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

SendGrid

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

SendGrid

Yes

Brevo (formerly SendinBlue)

Yes

API Endpoints

Ease of Integration

Pricing

Performance & Resilience

Security & Compliance

Email Provider Features

Calculate your Savings, one step at a time!

Pros and Cons:

SendGrid

vs

Brevo (formerly SendinBlue)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Heading

Pros

Cons

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SendGrid

and

Brevo (formerly SendinBlue)

firsthand

Reviews for
SendGrid
4.0
"

Keeping track of sent emails has never been easier.

Sengrid has been such a wonderful system to use to keep track of the emails being sent out by our automatic system. The ability to check if emails bounced, have been blocked, if the emails were opened and even clicked on has been severly helpful in our efforts to educate our guests/customers about the importance of confirmation emails and accountability.

Oliver M.

Mid-Market

"

Twilio sendGrid email Api is the best service for email varification.

I'm a full stack developer. I have used Twilio sendgrid at my one of project, in that project basically I have to varify that user when he or she registered. This service helped me to send the email for varification to that particular user. Some things are the best in sendgrid which I appreciate that, like it is open-source. I have faced some error, like you are unauthorised, I am not able to varify and Authorize myself.

Raj V.

Software Developer

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Affordable email service

Affordable costs with all facilities, Good designs, analytics, and much more. Templates availble are good, Analytics details are good, There sms serivces are good as well. Options for designs can be better for the templates to choose, Apart from that there isn't much we dislike. The display of the analytics can be better. We are fine with what we use now.

Subrahmanya S.

Small Business

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