vs.
vs.

SendGrid

vs

Mailchimp

vs

SMTP.com

?

Looking for which Email provider will be the best for your use case among

SendGrid

vs

Mailchimp

vs

SMTP.com

?

Compare

SendGrid

vs

Mailchimp

vs

SMTP.com

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SendGrid

vs

Mailchimp

vs

SMTP.com

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Sendgrid VS Mailchimp VS SMTP.com - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SendGrid

/v3/user/webhooks/

Mailchimp

/webhooks

SMTP.com

N/A

Event API

SendGrid

/v3/user/webhooks/event

Mailchimp

N/A

SMTP.com

N/A

Contact Management via API

/v3/marketing/contacts

/lists

SMTP.com

Mailchimp

SendGrid

/v4/account

Send email through API

/v3/mail/send

Mailchimp

/messages/send

SMTP.com

SendGrid

/v4/messages

Documentation

Docs

Mailchimp

Docs

SMTP.com

SendGrid

Docs

Ease of Integration

Language & Frameworks

SendGrid

Mailchimp

Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android

SMTP.com

Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
Setup & Configuration

SendGrid

SMTP.com

Mailchimp

API Rate Limits

SendGrid

600 requests/ minute

Mailchimp

20 requests/ minute

SMTP.com

1000/ session

Pricing

Pricing Model

SendGrid

Tiered Pricing

Mailchimp

Tiered Pricing

SMTP.com

Tiered Pricing
Cost Structure

SendGrid

$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email

SMTP.com

Mailchimp

$0.0005 - $0.001/ email
Free Tier

SendGrid

Available (upto 2000/m)

SMTP.com

Mailchimp

Available (upto 1000/m)
Not Available
Contract Terms

SendGrid

Monthly/ Annually
Monthly/ Annually

Mailchimp

SMTP.com

Monthly/ Annually

Performance & Resilience

Log Retention

SendGrid

30 days

SMTP.com

Mailchimp

30 days
90 days
Redundancy Mechanisms

SendGrid

Available

SMTP.com

Mailchimp

Available
Available
Max Size

SendGrid

30 MB

SMTP.com

Mailchimp

25 MB
15 MB
Unicode Encoding

SendGrid

Not allowed

SMTP.com

Mailchimp

Not allowed
Not Supported
Servers Location

SendGrid

US

SMTP.com

Mailchimp

US
Canada
Uptime

SendGrid

99.95%

Mailchimp

SMTP.com

99.99%
99.99%

Security & Compliance

Compliance

SendGrid

SOC II
GDPR

SMTP.com

SOC II
PCI DSS
ISO 27001

Mailchimp

N/A
ISO 27001
Encryption Standards

SendGrid

TLS

SMTP.com

TLS 1.2
TLS via STARTTLS
SSL via port 465

Mailchimp

Email Provider Features

Core Features

SendGrid

  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

SMTP.com

  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support
Integration Ecosystem

SendGrid

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

SMTP.com

Google sheets, Trello, Shopify, Wordpress + 8 others

Custom Domains

SendGrid

Yes

SMTP.com

Yes

Yes

Mailchimp

API Endpoints

SendGrid

Heading

Mailchimp

SMTP.com

Webhooks

/v3/user/webhooks/

/webhooks

N/A

Events

/v3/user/webhooks/event

N/A

N/A

Contact Management

/v3/marketing/contacts

/lists

/v4/account

Send Emails

/v3/mail/send

/messages/send

/v4/messages

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

SendGrid

Mailchimp

SMTP.com

Language & Frameworks
Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
Setup & Configuration
API Rate Limits
600 requests/ minute
20 requests/ minute
1000/ session

Pricing

Heading

SendGrid

Mailchimp

SMTP.com

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email
$0.0005 - $0.001/ email
Free Tier
Available (upto 2000/m)
Available (upto 1000/m)
Not Available
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

SendGrid

Mailchimp

SMTP.com

Log Retention
30 days
30 days
90 days
Redundancy Mechanisms
Available
Available
Available
Max Size
30 MB
25 MB
15 MB
Unicode Encoding
Not allowed
Not allowed
Not Supported
Servers Location
US
US
Canada
Uptime
99.95%
99.99%
99.99%

Security & Compliance

Heading

SendGrid

Mailchimp

SMTP.com

Compliance
SOC II
GDPR
SOC II
PCI DSS
ISO 27001
N/A
PCI DSS
Encryption Standards
TLS
TLS 1.2
TLS via STARTTLS
SSL via port 465

Email Provider Features

Heading

SendGrid

Mailchimp

SMTP.com

Core Features
  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management
  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support
  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support
Integration Ecosystem

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Quickbooks, Shopify, Drupal, Typeform + 314 others

Google sheets, Trello, Shopify, Wordpress + 8 others

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

SendGrid

vs

Mailchimp

vs

SMTP.com

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Heading

Pros

Cons

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SendGrid

,

Mailchimp

and

SMTP.com

firsthand

Reviews for
SendGrid
4.0
"

Keeping track of sent emails has never been easier.

Sengrid has been such a wonderful system to use to keep track of the emails being sent out by our automatic system. The ability to check if emails bounced, have been blocked, if the emails were opened and even clicked on has been severly helpful in our efforts to educate our guests/customers about the importance of confirmation emails and accountability.

Oliver M.

Mid-Market

"

Twilio sendGrid email Api is the best service for email varification.

I'm a full stack developer. I have used Twilio sendgrid at my one of project, in that project basically I have to varify that user when he or she registered. This service helped me to send the email for varification to that particular user. Some things are the best in sendgrid which I appreciate that, like it is open-source. I have faced some error, like you are unauthorised, I am not able to varify and Authorize myself.

Raj V.

Software Developer

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
SMTP.com
3.0
"

Almost Always Dependable and Easy to Use

What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.

Aaron W.

Strategy Director & Financial Services

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

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Netcore (formerly Pepipost)

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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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SocketLabs

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Postmark
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Elastic Email
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Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
vs
SocketLabs

Compare email providers Postmark VS Elastic Email VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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Postmark
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Elastic Email
vs
Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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MailerLite

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Postmark
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SparkPost
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Netcore (formerly Pepipost)

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vs.
Postmark
vs
SparkPost
vs
SocketLabs

Compare email providers Postmark VS SparkPost VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
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SparkPost
vs
Brevo (formerly SendinBlue)

Compare email providers Postmark VS SparkPost VS Brevo (formerly Sendinblue) in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
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SparkPost
vs
Elastic Email

Compare email providers Postmark VS SparkPost VS Elastic Email in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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vs.
Postmark
vs
Mailjet
vs
MailerLite

Compare email providers Postmark VS Mailjet VS MailerLite in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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vs.
Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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vs.
vs.
Postmark
vs
Mailjet
vs
SocketLabs

Compare email providers Postmark VS Mailjet VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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vs.
Postmark
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Mailjet
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Elastic Email

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Postmark
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Mailjet
vs
Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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vs.
SMTP.com
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Netcore (formerly Pepipost)
vs
MailerLite

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SMTP.com
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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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MailerLite

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SMTP.com
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Brevo (formerly SendinBlue)
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SocketLabs

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SMTP.com
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Elastic Email
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MailerLite

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SMTP.com
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Elastic Email
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SocketLabs

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SMTP.com
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Elastic Email
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Brevo (formerly SendinBlue)

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SMTP.com
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SparkPost
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Netcore (formerly Pepipost)

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SMTP.com
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MailerLite

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SMTP.com
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SocketLabs

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SMTP.com
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Elastic Email

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SMTP.com
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SparkPost
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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MailerLite

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vs.
SMTP.com
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Mailjet
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Netcore (formerly Pepipost)

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SMTP.com
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Mailjet
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SocketLabs

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SMTP.com
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Mailjet
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Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Mailjet
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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vs.
SMTP.com
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Mailjet
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SparkPost

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vs.
SMTP.com
vs
Postmark
vs
Netcore (formerly Pepipost)

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vs.
vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
vs.
SMTP.com
vs
Postmark
vs
Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Postmark
vs
Elastic Email

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vs.
SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Postmark
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Mailjet

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vs.
Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
vs
Netcore (formerly Pepipost)
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MailerLite

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Amazon SES
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SocketLabs
vs
Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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SparkPost
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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SocketLabs

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Amazon SES
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Mailjet
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SocketLabs

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Amazon SES
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SparkPost
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Elastic Email

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