Looking for which Email provider will be the best for your use case among
Postmark
vs
SparkPost
vs
Brevo (formerly SendinBlue)
?
Compare
Postmark
vs
SparkPost
vs
Brevo (formerly SendinBlue)
head-to-head on factors such as their
features, pricing, latency, deliverability and more.
Introducing
Postmark
vs
SparkPost
vs
Brevo (formerly SendinBlue)
,
two industry leading Email vendors that are transforming the way businesses connect with their audience
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A simple yet powerful email service for transactional emails. Offers high deliverability, beautiful templates, & detailed reporting. Ideal for developers & small teams.
A predictive email intelligence platform for maximizing email performance. Uses machine learning algorithms to optimize delivery, open rates, & click-throughs. Used by big names like Zillow & ZipRecruiter.
In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.
/webhooks
/api/v1/webhooks
/v3/webhooks
/messages/outbound
/api/v1/events
N/A
N/A
/api/v1/recipient-lists
/v3/contacts
/api/v1/transmissions/
/v3/smtp/email
Docs
Docs
Docs
Mailcoach, CraftCampaign, Customer.io + 14 others
AtomicMailSender, DirectMail, The Browser + 40 more
Tiendanube, involve.me, Outfunnel + 50 other
Yes
Yes
Yes
/webhooks
/api/v1/webhooks
/v3/webhooks
/messages/outbound
/api/v1/events
N/A
N/A
/api/v1/recipient-lists
/v3/contacts
/api/v1/transmissions/
/v3/smtp/email
Docs
Docs
Docs
Mailcoach, CraftCampaign, Customer.io + 14 others
AtomicMailSender, DirectMail, The Browser + 40 more
Tiendanube, involve.me, Outfunnel + 50 other
Yes
Yes
Yes
Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.
Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.
The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.
Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.
Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.
The platform's user interface is intuitive and easy to use, providing a hassle-free experience.
Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.
Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.
Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.
Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.
Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.
SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.
SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.
Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.
A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.
Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.
Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.
Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.
A few users have noted that they would like more flexibility to customize templates to their specific requirements.
SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.
SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.
It offers a wide range of tools for email marketing, SMS marketing, and more.
SendinBlue simplifies contact segmentation for email campaigns.
The platform provides a free plan and affordable pricing, especially for businesses on a budget.
Excellent Customer Support
Users have noted that SendinBlue's customer support is responsive and helpful.
Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.
The platform is considered to have limited email template design options compared to other email marketing services.
Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.
Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.
The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.
Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.
Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.
The platform's user interface is intuitive and easy to use, providing a hassle-free experience.
Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.
Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.
Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.
Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.
Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.
SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.
SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.
Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.
A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.
Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.
Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.
Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.
A few users have noted that they would like more flexibility to customize templates to their specific requirements.
SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.
SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.
It offers a wide range of tools for email marketing, SMS marketing, and more.
SendinBlue simplifies contact segmentation for email campaigns.
The platform provides a free plan and affordable pricing, especially for businesses on a budget.
Excellent Customer Support
Users have noted that SendinBlue's customer support is responsive and helpful.
Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.
The platform is considered to have limited email template design options compared to other email marketing services.
Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.
Don't just take our word for it. Hear directly from users on G2 who have used
Postmark
,
SparkPost
and
Brevo (formerly SendinBlue)
firsthand
Postmark has come to change the way we send confirmation and transactional emails to our users. Purchase confirmation emails, user activation, and purchase reminders (you name them) ended up in the spam section, bounced or in the promotional folder of our clients. Thanks to Postmark, these emails arrive promptly and when users need them.
Marketing Lead
Much better than Sendgrid, which had endless deliverability problems even sending to e.g. Hotmail/Live.com addresses. UI is intuitive, use of 'sandbox' accounts is great for checking that your apps are sending messages correctly, and most importantly the actual deliverability is fantastic. Dedicated IPs are only available to a subset of customers, but you don't need one to get good deliverability (unlike with Sendgrid where, with exactly the same emails, we were seeing our IPs flagged for spam).
CTO
Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!
Founding Member
I use Sparkpost to manage my customers' email domains through our platform, so I have a pretty narrow use case, but it works perfectly for that use case - no complaints! The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost. The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost.
Mid-Market
I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.
Small Business
I use Sparkpost to manage my customers' email domains through our platform, so I have a pretty narrow use case, but it works perfectly for that use case - no complaints! The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost. The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost.
Mid-Market
A simple yet powerful email service for transactional emails. Offers high deliverability, beautiful templates, & detailed reporting. Ideal for developers & small teams.
A simple yet powerful email service for transactional emails. Offers high deliverability, beautiful templates, & detailed reporting. Ideal for developers & small teams.
A simple yet powerful email service for transactional emails. Offers high deliverability, beautiful templates, & detailed reporting. Ideal for developers & small teams.
