vs.
vs.

SendGrid

vs

Mailchimp

vs

Postmark

?

Looking for which Email provider will be the best for your use case among

SendGrid

vs

Mailchimp

vs

Postmark

?

Compare

SendGrid

vs

Mailchimp

vs

Postmark

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SendGrid

vs

Mailchimp

vs

Postmark

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Sendgrid VS Mailchimp VS Postmark - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SendGrid

/v3/user/webhooks/

Mailchimp

/webhooks

Postmark

/webhooks

Event API

SendGrid

/v3/user/webhooks/event

Mailchimp

N/A

Postmark

/messages/outbound

Contact Management via API

/v3/marketing/contacts

/lists

Postmark

Mailchimp

SendGrid

N/A

Send email through API

/v3/mail/send

Mailchimp

/messages/send

Postmark

SendGrid

/email

Documentation

Docs

Mailchimp

Docs

Postmark

SendGrid

Docs

Ease of Integration

Language & Frameworks

SendGrid

Mailchimp

Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android

Postmark

Rails
Ruby
.NET
Java
PHP
Node.js
Setup & Configuration
API Rate Limits

SendGrid

600 requests/ minute

Mailchimp

20 requests/ minute

Postmark

500 messages/ API call

Pricing

Pricing Model

SendGrid

Tiered Pricing

Mailchimp

Tiered Pricing

Postmark

Volume Based
Cost Structure

SendGrid

$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email

Postmark

Mailchimp

$0.0006 - $0.0015/ email
Free Tier

SendGrid

Available (upto 2000/m)

Postmark

Mailchimp

Available (upto 1000/m)
Available (upto 100 emails)
Contract Terms

SendGrid

Monthly/ Annually
Monthly/ Annually

Mailchimp

Postmark

Monthly

Performance & Resilience

Log Retention

SendGrid

30 days

Postmark

Mailchimp

30 days
7-365 days
Redundancy Mechanisms

SendGrid

Available

Postmark

Mailchimp

Available
Available
Max Size

SendGrid

30 MB

Postmark

Mailchimp

25 MB
10 MB
Unicode Encoding

SendGrid

Not allowed

Postmark

Mailchimp

Not allowed
Not Supported
Servers Location

SendGrid

US

Postmark

Mailchimp

US
US
Uptime

SendGrid

99.95%

Mailchimp

Postmark

99.99%
100%

Security & Compliance

Compliance

SendGrid

SOC II
GDPR

Postmark

SOC II
PCI DSS
ISO 27001

Mailchimp

Type 2 SSAE 16 SOC 1
GDPR
ISO 27001
Encryption Standards

SendGrid

TLS

Postmark

TLS 1.2
SSL
HTTPS
TLS

Mailchimp

Email Provider Features

Core Features

SendGrid

  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

Postmark

  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support
Integration Ecosystem

SendGrid

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

Postmark

Mailcoach, CraftCampaign, Customer.io + 14 others

Custom Domains

SendGrid

Yes

Postmark

Yes

Yes

Mailchimp

API Endpoints

SendGrid

Heading

Mailchimp

Postmark

Webhooks

/v3/user/webhooks/

/webhooks

/webhooks

Events

/v3/user/webhooks/event

N/A

/messages/outbound

Contact Management

/v3/marketing/contacts

/lists

N/A

Send Emails

/v3/mail/send

/messages/send

/email

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

SendGrid

Mailchimp

Postmark

Language & Frameworks
Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android
Rails
Ruby
.NET
Java
PHP
Node.js
Setup & Configuration
API Rate Limits
600 requests/ minute
20 requests/ minute
500 messages/ API call

Pricing

Heading

SendGrid

Mailchimp

Postmark

Pricing Model
Tiered Pricing
Tiered Pricing
Volume Based
Cost Structure
$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email
$0.0006 - $0.0015/ email
Free Tier
Available (upto 2000/m)
Available (upto 1000/m)
Available (upto 100 emails)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly

Performance & Resilience

Heading

SendGrid

Mailchimp

Postmark

Log Retention
30 days
30 days
7-365 days
Redundancy Mechanisms
Available
Available
Available
Max Size
30 MB
25 MB
10 MB
Unicode Encoding
Not allowed
Not allowed
Not Supported
Servers Location
US
US
US
Uptime
99.95%
99.99%
100%

Security & Compliance

Heading

SendGrid

Mailchimp

Postmark

Compliance
SOC II
GDPR
SOC II
PCI DSS
ISO 27001
Type 2 SSAE 16 SOC 1
PCI DSS
Encryption Standards
TLS
TLS 1.2
SSL
HTTPS
TLS

Email Provider Features

Heading

SendGrid

Mailchimp

Postmark

Core Features
  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management
  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support
  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support
Integration Ecosystem

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Quickbooks, Shopify, Drupal, Typeform + 314 others

Mailcoach, CraftCampaign, Customer.io + 14 others

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

SendGrid

vs

Mailchimp

vs

Postmark

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Heading

Pros

Cons

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SendGrid

,

Mailchimp

and

Postmark

firsthand

Reviews for
SendGrid
4.0
"

Keeping track of sent emails has never been easier.

Sengrid has been such a wonderful system to use to keep track of the emails being sent out by our automatic system. The ability to check if emails bounced, have been blocked, if the emails were opened and even clicked on has been severly helpful in our efforts to educate our guests/customers about the importance of confirmation emails and accountability.

Oliver M.

Mid-Market

"

Twilio sendGrid email Api is the best service for email varification.

I'm a full stack developer. I have used Twilio sendgrid at my one of project, in that project basically I have to varify that user when he or she registered. This service helped me to send the email for varification to that particular user. Some things are the best in sendgrid which I appreciate that, like it is open-source. I have faced some error, like you are unauthorised, I am not able to varify and Authorize myself.

Raj V.

Software Developer

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
Postmark
4.6
"

By far, the best solution for Transactional Emails on the Market!

Postmark has come to change the way we send confirmation and transactional emails to our users. Purchase confirmation emails, user activation, and purchase reminders (you name them) ended up in the spam section, bounced or in the promotional folder of our clients. Thanks to Postmark, these emails arrive promptly and when users need them.

Grecia L.

Marketing Lead

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

How SuprSend works?

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Postmark
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Brevo (formerly SendinBlue)
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SocketLabs

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Postmark
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Elastic Email
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Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
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SocketLabs

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Postmark
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Elastic Email
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Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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MailerLite

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Postmark
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Netcore (formerly Pepipost)

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Postmark
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SparkPost
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SocketLabs

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Postmark
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SparkPost
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Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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Elastic Email

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Postmark
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Mailjet
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MailerLite

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Postmark
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Mailjet
vs
Netcore (formerly Pepipost)

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Postmark
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Mailjet
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SocketLabs

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Postmark
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Mailjet
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Elastic Email

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Postmark
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Mailjet
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Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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SMTP.com
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Netcore (formerly Pepipost)
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MailerLite

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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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MailerLite

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SMTP.com
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SocketLabs

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MailerLite

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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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Netcore (formerly Pepipost)

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SocketLabs

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SMTP.com
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Elastic Email

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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MailerLite

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SMTP.com
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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SMTP.com
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SparkPost

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SMTP.com
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Postmark
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Netcore (formerly Pepipost)

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vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
SMTP.com
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Postmark
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Brevo (formerly SendinBlue)

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SMTP.com
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Elastic Email

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SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Mailjet

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Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
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Netcore (formerly Pepipost)
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MailerLite

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Amazon SES
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SocketLabs
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)

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Amazon SES
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SocketLabs

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Amazon SES
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Mailjet
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Amazon SES
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SparkPost
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Elastic Email

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