Looking for which Email provider will be the best for your use case among
Mailchimp
vs
SMTP.com
vs
SparkPost
?
Compare
Mailchimp
vs
SMTP.com
vs
SparkPost
head-to-head on factors such as their
features, pricing, latency, deliverability and more.
Introducing
Mailchimp
vs
SMTP.com
vs
SparkPost
,
two industry leading Email vendors that are transforming the way businesses connect with their audience
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
A comprehensive email solution for businesses of all sizes. Includes features such as email tracking, reporting, & automation. Easy integration with popular platforms.
In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.
/webhooks
N/A
/api/v1/webhooks
N/A
N/A
/api/v1/events
/lists
/v4/account
/api/v1/recipient-lists
/messages/send
/v4/messages
/api/v1/transmissions/
Docs
Docs
Docs
Quickbooks, Shopify, Drupal, Typeform + 314 others
Google sheets, Trello, Shopify, Wordpress + 8 others
AtomicMailSender, DirectMail, The Browser + 40 more
Yes
Yes
Yes
/webhooks
N/A
/api/v1/webhooks
N/A
N/A
/api/v1/events
/lists
/v4/account
/api/v1/recipient-lists
/messages/send
/v4/messages
/api/v1/transmissions/
Docs
Docs
Docs
Quickbooks, Shopify, Drupal, Typeform + 314 others
Google sheets, Trello, Shopify, Wordpress + 8 others
AtomicMailSender, DirectMail, The Browser + 40 more
Yes
Yes
Yes
Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.
Users find Mailchimp easy to use, making it accessible for beginners.
It offers customizable email templates, allowing users to create professional-looking emails.
Users appreciate the integration options, including integration with websites and marketing flows.
The platform provides detailed performance metrics and analytics to track the success of email campaigns.
The availability of a free plan is a plus, especially for small businesses and start-ups.
Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.
The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.
Users have faced difficulties when trying to integrate Mailchimp with other platforms.
Some users mentioned limited customization options, particularly regarding email templates.
There is feedback that customer support responsiveness could be improved.
Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.
Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.
Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.
SMTP.com is reported to work well with various applications and services, making it easy to set up and use.
SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.
Some users find SMTP.com to be overpriced compared to other email delivery services.
A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.
SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.
Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.
Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.
Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.
SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.
SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.
Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.
A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.
Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.
Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.
Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.
A few users have noted that they would like more flexibility to customize templates to their specific requirements.
SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.
Users find Mailchimp easy to use, making it accessible for beginners.
It offers customizable email templates, allowing users to create professional-looking emails.
Users appreciate the integration options, including integration with websites and marketing flows.
The platform provides detailed performance metrics and analytics to track the success of email campaigns.
The availability of a free plan is a plus, especially for small businesses and start-ups.
Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.
The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.
Users have faced difficulties when trying to integrate Mailchimp with other platforms.
Some users mentioned limited customization options, particularly regarding email templates.
There is feedback that customer support responsiveness could be improved.
Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.
Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.
Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.
SMTP.com is reported to work well with various applications and services, making it easy to set up and use.
SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.
Some users find SMTP.com to be overpriced compared to other email delivery services.
A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.
SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.
Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.
Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.
Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.
SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.
SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.
Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.
A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.
Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.
Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.
Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.
A few users have noted that they would like more flexibility to customize templates to their specific requirements.
SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.
Don't just take our word for it. Hear directly from users on G2 who have used
Mailchimp
,
SMTP.com
and
SparkPost
firsthand
User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.
Real Estate
From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.
Mid Market
What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.
Strategy Director & Financial Services
They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns
Email Marketing and Campaigns manager
Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!
Founding Member
They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns
Email Marketing and Campaigns manager
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
