Looking for which Email provider will be the best for your use case among
Mailchimp
vs
Postmark
vs
SparkPost
?
Compare
Mailchimp
vs
Postmark
vs
SparkPost
head-to-head on factors such as their
features, pricing, latency, deliverability and more.
Introducing
Mailchimp
vs
Postmark
vs
SparkPost
,
two industry leading Email vendors that are transforming the way businesses connect with their audience
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
A simple yet powerful email service for transactional emails. Offers high deliverability, beautiful templates, & detailed reporting. Ideal for developers & small teams.
In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.
/webhooks
/webhooks
/api/v1/webhooks
N/A
/messages/outbound
/api/v1/events
/lists
N/A
/api/v1/recipient-lists
/messages/send
/api/v1/transmissions/
Docs
Docs
Docs
Quickbooks, Shopify, Drupal, Typeform + 314 others
Mailcoach, CraftCampaign, Customer.io + 14 others
AtomicMailSender, DirectMail, The Browser + 40 more
Yes
Yes
Yes
/webhooks
/webhooks
/api/v1/webhooks
N/A
/messages/outbound
/api/v1/events
/lists
N/A
/api/v1/recipient-lists
/messages/send
/api/v1/transmissions/
Docs
Docs
Docs
Quickbooks, Shopify, Drupal, Typeform + 314 others
Mailcoach, CraftCampaign, Customer.io + 14 others
AtomicMailSender, DirectMail, The Browser + 40 more
Yes
Yes
Yes
Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.
Users find Mailchimp easy to use, making it accessible for beginners.
It offers customizable email templates, allowing users to create professional-looking emails.
Users appreciate the integration options, including integration with websites and marketing flows.
The platform provides detailed performance metrics and analytics to track the success of email campaigns.
The availability of a free plan is a plus, especially for small businesses and start-ups.
Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.
The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.
Users have faced difficulties when trying to integrate Mailchimp with other platforms.
Some users mentioned limited customization options, particularly regarding email templates.
There is feedback that customer support responsiveness could be improved.
Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.
The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.
Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.
Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.
The platform's user interface is intuitive and easy to use, providing a hassle-free experience.
Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.
Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.
Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.
Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.
Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.
SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.
SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.
Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.
A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.
Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.
Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.
Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.
A few users have noted that they would like more flexibility to customize templates to their specific requirements.
SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.
Users find Mailchimp easy to use, making it accessible for beginners.
It offers customizable email templates, allowing users to create professional-looking emails.
Users appreciate the integration options, including integration with websites and marketing flows.
The platform provides detailed performance metrics and analytics to track the success of email campaigns.
The availability of a free plan is a plus, especially for small businesses and start-ups.
Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.
The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.
Users have faced difficulties when trying to integrate Mailchimp with other platforms.
Some users mentioned limited customization options, particularly regarding email templates.
There is feedback that customer support responsiveness could be improved.
Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.
The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.
Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.
Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.
The platform's user interface is intuitive and easy to use, providing a hassle-free experience.
Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.
Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.
Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.
Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.
Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.
SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.
SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.
Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.
A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.
Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.
Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.
Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.
A few users have noted that they would like more flexibility to customize templates to their specific requirements.
SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.
Don't just take our word for it. Hear directly from users on G2 who have used
Mailchimp
,
Postmark
and
SparkPost
firsthand
User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.
Real Estate
From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.
Mid Market
Postmark has come to change the way we send confirmation and transactional emails to our users. Purchase confirmation emails, user activation, and purchase reminders (you name them) ended up in the spam section, bounced or in the promotional folder of our clients. Thanks to Postmark, these emails arrive promptly and when users need them.
Marketing Lead
Much better than Sendgrid, which had endless deliverability problems even sending to e.g. Hotmail/Live.com addresses. UI is intuitive, use of 'sandbox' accounts is great for checking that your apps are sending messages correctly, and most importantly the actual deliverability is fantastic. Dedicated IPs are only available to a subset of customers, but you don't need one to get good deliverability (unlike with Sendgrid where, with exactly the same emails, we were seeing our IPs flagged for spam).
CTO
Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!
Founding Member
Much better than Sendgrid, which had endless deliverability problems even sending to e.g. Hotmail/Live.com addresses. UI is intuitive, use of 'sandbox' accounts is great for checking that your apps are sending messages correctly, and most importantly the actual deliverability is fantastic. Dedicated IPs are only available to a subset of customers, but you don't need one to get good deliverability (unlike with Sendgrid where, with exactly the same emails, we were seeing our IPs flagged for spam).
CTO
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.
