SuprSend vs Novu

SuprSend is ranked as #1 Notification Infrastructure on G2. Experience seamless implementation and advanced capabilities like WYSIWYG template editors, flexible preference center, and a powerful workflow engine for delivering superior customer notifications.

Why Customers Prefer Us
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Deliver engaging notifications effortlessly with enhanced capabilities in no time

Craft notifications that drive engagement

State-of-the-art workflow engine to craft complex notification journeys in a matter of minutes

Build multi-step journeys with batching, branches, conditions and webhook
Visual workflow editors
Channel and Vendor Routing
In-built preference management
View Docs

Deliver native in-app experiences

Ship real-time alerts within your application powered by SuprSend’s infrastructure

Get drop-in components to add native looking inbox
Use headless to build your own feed from scratch
Superior capabilities with support for pinning, sorting, tabs and filters
Customize branding and feed content for each tenant
Check Inbox Playground

Get Observability into each and every notification sent

SuprSend logs everything from the API call to the delivery response of final notification sent, so that you never hit a blind spot.

Real-time logs of sent notifications
Easy filtering and debugging capabilities
Anomaly alerts so you never miss a beat
Analytics to track overall notification performance
Export data via csv

Compare features of Novu vs SuprSend

Here is an overview of how the two products stack up against each other in terms of features and integration effort.

Features

Novu

SuprSend

Template editors
Basic (plain text + HTML)
WYSIWYG editor
Template CRUD over API
Not Supported
Supported
Preference support - channel, category, frequency control
Basic (only channel opt-out support)
Supported
Multi-tenancy support in templates, feed, preferences
Not Supported in Preferences
Supported
Hosted Unsubscription Page
Not Supported
Supported
Multi-step workflow builder
Supported
Supported
Vendor and Channel Routing
Not Supported
Supported
Supported Channels
Email, SMS, In-App, Push, Slack, MS Teams
Email, SMS, In-App, Push, Slack, MS Teams, Whatsapp
Real-time in-app notification feed
Supported
Supported
In-App Inbox customizations
Themes, Tabs
Themes, Tabs, Pinning, Filter & Sort, Expiry
Multi-tenant In-App feed
Not Supported
Supported
Syncing notifications data back to warehouse
Not Supported
Supported
Integration with third party data platforms - Segment, Mixpanel, Database
Not Supported
Segment, Mixpanel, Postgres, MySQL, Bigquery
User Segmentation and Broadcast
Not Supported
Supported
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Template editors
SuprSend
WYSIWYG editor
Novu
Basic (plain text + HTML)
Template CRUD over API
SuprSend
Supported
Novu
Not Supported
Preference support - channel, category, frequency control
SuprSend
Supported
Novu
Basic
(only channel opt-out supported)
Multi-tenancy support in templates, feed, preferences
SuprSend
Supported
Novu
Not supported in Preferences
Hosted Unsubscription Page
SuprSend
Supported
Novu
Not Supported
Multi-step workflow builder
SuprSend
Supported
Novu
Supported
Vendor and Channel Routing
SuprSend
Supported
Novu
Not Supported
Supported Channels
SuprSend
Email, SMS, In-App, Push, Slack, MS Teams, Whatsapp
Novu
Email, SMS, In-App, Push, Slack, MS Teams
Real-time in-app notification feed
SuprSend
Supported
Novu
Supported
In-App Inbox customizations
SuprSend
Themes, Tabs, Pinning, Filter & Sort, Expiry
Novu
Themes, Tabs
Multi-tenant In-App feed
SuprSend
Supported
Novu
Not Supported
Syncing notifications data back to warehouse
SuprSend
Supported
Novu
Not Supported
Integration with third party data platforms - Segment, Mixpanel, Big Query
SuprSend
Segment, Mixpanel, Big Query, Postgres, MySQL, Bigquery
Novu
Not Supported
User Segmentation and Broadcast
SuprSend
Supported
Novu
Not Supported

What makes SuprSend the right choice?

Discover the top reasons why customers choose SuprSend over Novu. SuprSend bridges critical gaps and meets your requirements, sparing the need to write custom code.

User Friendly Templates

SuprSend provides advanced WYSIWYG editors with multi-lingual and versioning support. No need for engineers to handle edge cases in code.

View Docs

Preferences

SuprSend provides granular preference control at category, channel and notification frequency level with support to handle multi-tenant preferences. Preference control in novu is limited to channel-level adjustments.

View Docs

Third-party data connectors

SuprSend supports third party integrations with data stores like internal database or CDPs like Segment, to power notifications directly through external data store without any engineering effort required for data migration - a feature missing in Novu.

View Docs

Advanced Analytics

Dive into how your customers are interacting with notifications along with clear understanding of delivery rates and failure reasons. Sync data back to your warehouse for further analysis.

Effortlessly Build Scalable Notifications

Security & Compliance

SuprSend’s SDKs are HIPPA, GDPR and SOC-2 compliant with end-to-end encryption that safeguards your data and ensures data privacy.

View Docs

Loved by Customers

SuprSend has been ranked #1 in Notification Infrastructure category.

Developers' first

SDKs available in all major languages.

Python
Node.js
Java
Go
Flutter
Python
Node.js
Java
Go
Flutter
React Native

Enterprise Ready

SSO, ready for Scale, RBAC.

Implement a powerful stack for your notifications
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