Push notifications are now an integral part of working with users and making sales in the modern world. By the time it gets through 2024, there will still be a need to make changes in the current announcement system to enhance push notification strategies.
Properly implemented and targeted push notifications can not only influence the level of engagement but also lead to a higher degree of retention and more conversions.
Some essential ways that can help enhance the number of ways push notification marketing is done are as follows: targeting, timing, call to action, and frequency. Conclusively, through these strategies, companies can earn more benefits for users, enhance their loyalty, and obtain better outcomes in the following year.
Segment Your Audience
Create different user groups based on demographics, interests, and behaviour.
- Demographics: The aspects of age, gender, location, and language preferences.
- Interests: Client’s previous purchases, payment records, and preferred contents.
- Behaviour: Frequency of use, extent of usage, intensity of usage.
Personalise notifications for each segment
- Custom Messaging: Consider how each segment would prefer to receive the content or information.
- Relevant Offers: It is possible to target specific consumer choices and preferences for sending promotions and special offers.
- Dynamic Content: When collecting the user-specific data, it is possible to use such dynamic fields as a name, an activity, a preference, etc.
Target notifications to each group when relevant
- Time-Sensitive Alerts: Send notifications based on the population of each segment at certain times.
- Event-Based Notifications: Set them to either contact a user or appear when a specific action or event is taken.
- Seasonal Campaigns: Send notifications according to the segments and seasonality of the company and its products.
Send Notifications at Optimal Time
Study analytics to identify when your users are most active
- User Activity Reports: Investigate the information about user engagement time on different social media apps to find the optimal activity time.
- Peak Usage Trends: Analyse trends of high activity levels to send notifications during peak hours to get maximum visibility and engagement.
- Engagement Metrics: Determine when users are most responsive to previous notifications and use this information to modify timing.
Schedule notifications for those high-traffic times
- Automated Scheduling: Send notifications at specific times, such as during lunch or in the evening, which can be aided by the use of tools, including OneSignal or Firebase Cloud Messaging.
- Consistent Engagement: Just ensure that updates are provided more often but not too much to overwhelm the users with information.
- A/B Testing: To make it a little more flexible, you may want to try swapping around the time slots.
Test sending notifications in the morning, afternoon, evening, and late at night
- Morning Notifications: Check daily active tests using early morning notifications, such as ‘New update to your feed’ or ‘Today’s top deals’.
- Afternoon Engagement: Send notifications, like ‘Don’t miss our new blog post’ or ‘Flash sale is today, stop by the store during lunch’, during lunch breaks, or those in the middle of the day when the user can check while relaxing.
- Evening Alerts: Another approach is to target your users after their working hours with a notification, such as “Now unleash yourself with our evening deals”, if you want a high level of engagement.
- Late Night: Try to send notifications “Night owl special: You shouldn’t sleep on our offer” or “Get our newest update: the Midnight edition.” for night owls or those who live in different time zones.
Use Actionable Messaging
Prompt users to take a specific action like "Download now" or "Shop this sale"
- Clear Call-to-Action: To engage the audience to take immediate action, it is recommended to use straightforward and concrete directions.
- Benefit-Oriented Messages: Emphasise what users will stand to gain from their actions.
- Visual Cues: Use icons or emoticons to attract attention to the actions.
Use urgent cues like "24 hours left!"
- Limited Time Offers: Promote sense of timing through offers and coupons.
- Countdown Timers: Add countdown timer emails to ensure that the customers are constantly prompted about the urgency of this offer.
- Scarcity Tactics: Include terms like limited stocks or limited supplies to add more pressure.
Make it super easy for users to convert after tapping
- Seamless Navigation: Helping the user navigate to relevant pages in as few clicks as possible.
- Simplified Forms: Minimise the steps taken to deliver a conversion.
- Clear Instructions: Ensure that the reader has clear and easy to follow instructions on the course of action to be taken.
Limit Notification Frequency
Avoid bombarding users with too many notifications
- Monitor Engagement: The frequency of notifications should depend on how users are responding to them.
- Quality Over Quantity: Instead of being obsessed with the frequency of the messages sent, it is better to aim at sending messages with high value.
- User Feedback: Enable users to provide input in terms of notification type preferences.
Stick to 1-2 per day at most
- Balanced Approach: Do not send notifications frequently so that they may not feel like they are being ‘bombed’ by notifications.
- Content Calendar: Communicate the planned notifications to ensure that they are frequent enough but not too overwhelming.
- Relevance Check: Make sure that each notification brings enough utility to warrant its occurrence.
Let users customise frequency in settings
- Preference Settings: The notification should be controlled by the user to ease frequency changes.
- Opt-In Features: Let users choose sections of notifications that they find valuable and sign up for them.
- User Control: It can also be useful to allow users to disable such notifications from time to time, if necessary.
Conclusion
By implementing these major push notification strategies, it is possible to enhance engagement and the conversion rate by 2024. Push notifications can be made more effective for audiences and user-friendly when personalised.
When sent at the right time, the message included in the push notifications can be made more actionable with limited frequency of notification sent.
The message is to always create value and ensure that the users benefit from it whether it is an application or a website. It is advisable to always optimise your push notification by adjusting and testing the variation for the best results.
FAQs
- When is the best time to engage with my users?
The most appropriate time to connect with the users depends on their activity level with the use of analytics. Here are some strategies for scheduling notifications effectively:
- Analytics Tools: It is advisable to use a traffic analysis tool, such as Google Analytics or Mixpanel, which will help to monitor users’ activity and find out more about peak periods.
- User Surveys: Polls to determine the specific time preferred by the users for receiving the notifications.
- Trial and Error: Testing different times and monitoring activity levels will allow you to choose the most effective hours to run ads.
- What are some other examples of actionable messaging?
Call-to-action messaging requires the users to perform certain activities, which leads to increased engagement and better conversion rates. Here are some effective examples:
- Direct Commands: Phrases like “Download now,” “Shop this sale,” and “Read more” should be employed.
- Benefit Statements: Mention what users will get, like “20% off today only” or “Access hidden content here.”
- Visual Elements: Add a button or an icon to make the action more interesting.
- How can I prevent users from being overwhelmed by too many notifications?
To avoid the problem of the user being overwhelmed with the notifications, it is crucial to control the frequency and the content of the messages. Here are some strategies:
- Set Limits: Limit yourself to sending no more than 1-2 notifications a day.
- User Preferences: Users should be allowed to determine the frequency of notifications that they receive from the application.
- Monitor Responses: Monitor the engagement metric and vary the time for updating as necessary.
- What are the reasons behind the need for personalising push notifications?
Optimising individual push notifications leads to an increase in user’s activity and overall satisfaction. Here are some key reasons why personalization is important:
- Increased Relevance: Personalised notices are more related to the respected user’s interests and their activity within the application or website, resulting in higher overall interaction rates.
- Higher Engagement: Relevance is important; people are more likely to participate in content they find of interest to them.
- Better Retention: Personalization can help increase user satisfaction and the number of repeat visits, therefore enhancing user experience.
- How do you use urgency cues?
Employing urgency cues appropriately helps to encourage users to act in the present moment and provide better conversion rates. Here are some strategies:
- Immediate Action: Prompts that make users feel that they need to act now are things like “only 24 hours left!” or “Offer is valid until…”
- Visual Indicators: To enhance the persuasive appeals, one should use countdowns or limited quantity messages.
- Psychological Triggers: Urgency brings about the fear of missing out on an opportunity and this makes individuals execute tasks faster.
P.S, This is a guest post written by Esparkbiz Technologies.
